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Interesting Statistics
Jamie Oliver/Sainsbury's Supermarkets: From 2000,
Jamie Oliver was the public face of the Sainsbury's supermarket
chain in the UK, appearing on television and radio advertisements
and in-store promotional material. The deal earned Jamie an estimated
£1.2 million every year, but in the first two years these
advertisements were estimated to have given Sainsbury's an extra
£1 billion of sales or £200 million gross profit.
When they first were introduced at a trade exhibition back in 1994,
Salton's 'grilling machines' were an unlikely success story.
However, an inspired partnership with celebrity boxer George Foreman
and a clever series of ad campaigns convinced millions of customers
that they just had to have the "lean, mean, fat-reducing
grilling machine" that George Foreman
was "so proud of, he put his name on it". Up to 2005,
the company had sold more than 40 million grills worldwide! And
in 1999, Salton acquired permanent rights to use George Foreman's
name on the product line.
When top Hollywood celebrity Tom Cruise wore a
pair of 1952 Ray-Ban 'Wayfarers' in the blockbuster,
Risky Business, he took annual sales of Wayfarers from
18,000 to a staggering 260,000 in 1983. Another Tom Cruise hit-film,
Top Gun, had the same impact for Ray-Ban Aviators. Ray-Bans
are now the best selling sunglases in the world.
Gary Lineker has been the face of Walkers
Crisps for about 10 years and even spawned a brand called
Salt n Lineker. According to Walkers, his campaigns have helped
the company sell an extra 1.4 billion bags of crisps in seven years!
The firm saw sales grow from 1.34bn to 2.75bn packs a year –
or a 105% surge in sales between 1995 and 2002, when Walkers launched
its "No More Mr Nice Guy" campaign featuring the star.
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